Marketing 5.0

To succeed in this new marketing landscape, organizations must anticipate the needs of five generations; address the widening wealth divide; invest in the collective good; achieve digitalization; collaborate with machines and humans for optimal results; glean actionable insights from data ecosystems; personalize customer journeys using contextual and augmented marketing techniques; remain agile amid market uncertainty.

By doing so, marketers can stay competitive and create value for their customers.

Continue reading

From CIO to CDO: Navigating the Career Path to Digital Leadership

As digital transformation continues to be a top priority for businesses, the role of the Chief Information Officer (CIO) is evolving into that of a Chief Digital Officer (CDO). Explore the career path to becoming a CIO or CDO, including the skills and competencies required to succeed in this role. Learn about the importance of digital strategy, the role of innovation, and the need for cross-functional collaboration in leading digital transformation efforts.

The CMO of the Future

The Chief Marketing Officer (CMO) of the future will be a leader who can embrace change, think outside the box and drive innovation. As companies strive to remain competitive in an ever-evolving digital landscape, they are increasingly looking for candidates who have what it takes to lead their marketing teams into the future.

Time to Listen!

All too often today, our conversations are comprised of talking and waiting rather than talking and listening. According to Len Serafino in the book Sales Talk - How to Power Up Sales through Verbal Mastery. In order for sales people and executives to become better at conversation, they must focus on active listening.

Understanding the role of a CCO vs CRO vs CSO

As companies strive for greater revenues and growth opportunities in today's competitive markets, it has become increasingly important for organizations to have well defined roles at each level of their organizational structure. Learn about the role of the Chief Revenue Officer (CRO) and how it compares to newer titles like the Chief Customer Officer (CCO) and Chief Sales Officer (CSO) that have become increasingly popular over the last decade.
Copyright © 2023 ICG International LLC. All rights reserved.