CxO Guide

As digital transformation continues to be a top priority for businesses, the role of the Chief Information Officer (CIO) is evolving into that of a Chief Digital Officer (CDO). Explore the career path to becoming a CIO or CDO, including the skills and competencies required to succeed in this role. Learn about the importance of digital strategy, the role of innovation, and the need for cross-functional collaboration in leading digital transformation efforts.

Marketing 5.0 is the new strategy being proposed by experts Hermawan Kartajaya, Philip Kotler and Iwan Setiawan, which incorporates next technology such as AI and NLP to empower marketers to better create, communicate and deliver value to their customers experience.

Effective goal-setting is a cornerstone of successful employee performance management. Without clear and actionable objectives, employees may find it challenging to channel their efforts toward organizational success. The SMART system is a widely adopted framework for goal-setting that ensures goals are Specific, Measurable, Ambitious (yet attainable), Relevant, and Time-bound.

The Chief Marketing Officer (CMO) of the future will be a leader who can embrace change, think outside the box and drive innovation. As companies strive to remain competitive in an ever-evolving digital landscape, they are increasingly looking for candidates who have what it takes to lead their marketing teams into the future.

All too often today, our conversations are comprised of talking and waiting rather than talking and listening. According to Len Serafino in the book Sales Talk - How to Power Up Sales through Verbal Mastery. In order for sales people and executives to become better at conversation, they must focus on active listening.

As companies strive for greater revenues and growth opportunities in today's competitive markets, it has become increasingly important for organizations to have well defined roles at each level of their organizational structure. Learn about the role of the Chief Revenue Officer (CRO) and how it compares to newer titles like the Chief Customer Officer (CCO) and Chief Sales Officer (CSO) that have become increasingly popular over the last decade.

The word is a twist on “ambidextrous” the ability to use the right and left hands equally well. Ambimindedness could have been about “right brain and left brain”, but it is not. Instead it is about being able to keep a “deep mind” and “broad mind” at the same time.